Live Sports Are Back On The Air - How Can Betting Sites Cash In?
After watching old reruns of live sports for almost six months, sports buffs are excited again!
After a worldwide lull due to COVID-19, live sports such as NFL, NBA, IPL are all back on screens.
The return of live sports has turned the attention back to the popularity of online betting sites.
As countries relax regulations, online sports betting sites have also started to rebuild relations with their own fan base. Of course, these sites are only going to get more popular in the future. According to one study, the size of the sports betting industry is expected to grow to $134.5 billion by 2027.
So, what can betting sites do to cash in on this increasing popularity?
Popular sentiments show that a good experience for players is the only way to get them attached emotionally to the site. Here are a few ways for sites to improve the experience for players.
5 Ways In Which The Player Experience Can Be Improved
- Intuitive user interface
An easy, flowing, and intuitive user interface is one of the first things to consider while developing an online betting site. The betting site should be easy for the player to use. Betting happens at a fast pace, so if the user interface turns out to be too complex or if the site loads too slowly, or options turn out to be hard to find, it WILL not appeal to the user. They will just leave the site and never return if it frustrates them. Site owners will have to focus on the minute aspects that can keep the players on the site. These could be something as simple as automatically updating the page instead of reloading it; which interferes with the user’s experience while playing a game. Invest in a good UI/UX designer to make the experience smooth and efficient for the players.
It is observed that betting sites that leverage big data analytics usually have better player engagement than other sites. Data analytics can be used in two ways. One way is to identify what players like about the site and do more of that. The other way is to create personalized marketing campaigns to promote specific games during specific occasions for interested players. Here’s what Matt Kalish, co-founder and president of DraftKings, had to say about using data analytics to engage players.
“By deepening our understanding of the American fan through data and leveraging the technology of our platform, we are better able to adjust and serve the new experience of sports fans throughout the U.S.”
In a nutshell, if the site owner wants to be the most popular betting site in the market, it has to use data analytics to understand the players’ sentiments and adopt strategies to improve engagement driven by that knowledge.
- Frictionless payments
Betting, as is apparent, is all about the financial transaction. Players want to bet their cash easily and they want their winnings fast. In this case, the payment gateway acts as an intermediary between merchants and banks. Customers enter their vital information such as account number, card number, etc in their chosen gateway. Hence, the onus lies on the site owners to secure their payment gateway. Ensure that the payment gateway provider detects frauds at an early stage. It is also critical to offer flexible options such as e-wallets, prepaid cards, etc. for those who are unwilling to share personal details on the site. The aim should be to ensure that the entire payment experience is seamless and ultra-convenient for the player to use. The players need the assurance that they can transact safely, quickly, and easily on the betting site.
- Securing data
Considering the massive volume and extreme activity of the transactions that take place on betting sites, it’s important to secure its environment. Site owners must frequently check on their site’s security to ensure that it is up-to-date and has no loopholes that could be used for hacking. They must only use certified and secure software and platforms to build the site. It is also recommended to use risk management tools to monitor the games and get real-time alerts in case of suspicious activity on the site. In most cases, there will also be government regulations to comply with to ensure the legality of the entire operation. This is the way for the site owner to guarantee the safety of the website and build trust in players to engage with the site without any fear.
- Providing 24/7 customer support
No player wants to waste even a second after flashing the card and making the payment. They find it incredibly frustrating if something goes wrong or they get held up. Site owners must make it easy for players to approach the customer support team whenever they have any issues or questions. A trustworthy betting site will provide 24/7 support to players considering they may be situated anywhere in the world. Real-time chats, telephone chats, social media handles, emails are some ways in which the players should be allowed to get in touch to seek swift resolution.
As normalcy kicks back into the world of live sports, it’s time for betting sites to cash-in on the passion of sports fans. The way to do this is by making the site more engaging and entertaining for players. If you need help in that endeavour, remember that playvegas88 helps gaming operators build brilliant customer-facing solutions across channels and devices. We offer support in AWS hosting, payment gateway, fraud detection, and real-time data analytics as well as in site design and development. Our aim is to provide a one-stop-shop solution for our customers to build a robust and fully-functional online betting site. That could mean you!